Weather targeting

Deliver your campaign based on current local weather. I.e. a weather targeted ad will only be shown to a user if the weather in the user’s geographical region matches certain criteria. Ads can currently be targeted on two weather related parameters; temperature and weather type.

Widespace currently distinguish between five different weather types; sunny, partly cloudy, cloudy, drizzle and heavy rain/snow. Targeting can be configured to match on one or several of the weather types.

Weather data is provided by OpenWeather and Yr.no, and is updated every 2 hours.

The weather targeting will automatically be combined with our geolocation method, so we only deliver impressions on locations where the weather is according to your request. With this tool, you can select in which weather conditions your flight should be shown. You can select the weather both on the weather conditions (sunny, rain, snow, etc) or on the temperature.


Booking Weather targeting:

  • Click on the targeting tab and then on the Weather bar

 

  • Click on the button Weather targeting and chose you what you like to target. Save

 

Was this article helpful to you?

L:0 | D:0