With retargeting you have the possibility to retarget on impressions, clicks, and interactions from previous and/or running campaigns. The Retargeting feature can be used to follow up on users. Retargeting by click: the feature will build a pool of users who have demonstrated an interest by clicking on your existing ads. Retargeting by impressions: the feature will build a pool of users that have previously seen your existing ad one time or more.
Follow these steps to book retargeting:
- Navigate to the targeting tab and click on the bar retargeting in your flight
- Open the retargeting bar by clicking on the arrow
- Chose the campaign that you want to retarget in the drop-down menu and save