Retargeting

Target (or exclude) users who have seen/clicked/interacted with a previous flight in the Widespace network. Retargeting can be implemented on all ad events (i.e. video start/end, calendar click, swipe, etc).

With retargeting you have the possibility to retarget on impressions, clicks, and interactions from previous and/or running campaigns. The Retargeting feature can be used to follow up on users. Retargeting by click: the feature will build a pool of users who have demonstrated an interest by clicking on your existing ads. Retargeting by impressions: the feature will build a pool of users that have previously seen your existing ad one time or more.


Booking retargeting:

  • Navigate to the targeting tab and click on the bar retargeting in your flight

 

  • Open the retargeting bar by clicking on the arrow
  • Chose the campaign that you want to retarget in the drop-down menu and save

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