Targeting

DMP Targeting

Use 3rd party data to target specific audience demographics and/or interest and purchase intent segments. Integrated providers depend on the market but include Zeotap, Audience Project, Nordic Data Resources. The Data Marketplace is an amazing tool for clients to aim … Continued

Pollen Targeting

Widespace now offers targeting based on pollen levels across Europe. Currently only available as managed service with Summit DSP coming later. 30 million Europeans, an estimated 30-40% of the population, suffer from seasonal allergies. Increasing symptoms through spring and summer, … Continued

Targeting

Right audience, right message, right time. A successful advertising campaign is one that uses targeting to achieve this – ensuring relevancy whilst also minimising wastage. There is a vast range of targeting solutions available through the Summit UI, which … Continued

Device targeting

Target a specific device manufacturer and model, e.g. Samsung, iPhone, Samsung S9, etc to reach the right audience for your brand. Booking Device targeting: Navigate to the targeting tab and then choose “Device”. Now you can choose the manufacturers and … Continued

Language targeting

Target users based on the device language setting, e.g. users with their phone language set to Italian might be more receptive to a an ad in Italian, even though they live in the UK. Booking Language targeting: Navigate to the … Continued

Connection type targeting

Target based on WiFi or Mobile Data and direct your impressions towards Wifi, 4g etc. Booking Connection type targeting: Navigate to the targeting tab and then choose “Connection type”. Click on the custom button and then choose the Connection … Continued

Conversion Tags in Summit

Conversion tags are used to track users that visit and perform an action, on the advertiser’s landing page after being exposed to an ad. Booking Conversion Tags 1. Go to the tab Tools and click Conversions Tags from the drop-down … Continued

Vertical targeting

All inventory available through Widespace is segmented into IAB Categories. Contextual targeting allows you to target sites and apps within a specific media segment, such as Female, News or Travel. You can chose to run on a single vertical, combine … Continued

Retargeting

Target (or exclude) users who have seen/clicked/interacted with a previous flight in the Widespace network. Retargeting can be implemented on all ad events (i.e. video start/end, calendar click, swipe, etc). With retargeting you have the possibility to retarget on impressions, … Continued

Geographical targeting