Summit

DMP Targeting

DMP Targeting

Use 3rd party data to target specific audience demographics and/or interest and purchase intent segments. Integrated providers depend on the market but include Zeotap, Audience Project, Nordic Data Resources. The Data Marketplace is an amazing tool for clients to aim … Continued
Pollen Targeting

Pollen Targeting

Widespace now offers targeting based on pollen levels across Europe. Currently only available as managed service with Summit DSP coming later. 30 million Europeans, an estimated 30-40% of the population, suffer from seasonal allergies. Increasing symptoms through spring and summer, … Continued
How to book a Calender

How to book a Calender

To book a Calendar follow these easy steps: Navigate to the Details tab Choose the dimension of the banner Choose the feature Calendar Go to the creative tab Add the landing page in the first square If you have a … Continued
Targeting

Targeting

Right audience, right message, right time. A successful advertising campaign is one that uses targeting to achieve this – ensuring relevancy whilst also minimising wastage.   There is a vast range of targeting solutions available through the Summit UI, which … Continued
How to book a StreamView

How to book a StreamView

To book a StreamView follow these easy steps: Navigate to the Details tab Choose the dimension that you want, when you do that the feature that applies to that dimension will be choosable. Tick in StreamView in the feature part   Then, … Continued
How to book a Vertical

How to book a Vertical

  To book a Vertical follow these steps: Navigate to the Details tab Chose the flight type Vertical   Add the landing page in the first square If you have a third party tracking Summit will automatically replace the [timestamp] … Continued
How to book a Medium Rectangle Split Video

How to book a Medium Rectangle Split Video

  Follow these steps to book a Medium Rectangle Split Video: Navigate to the Details tab Choose the Flight type Medium Rectangle Split Video   Add the landing page in the first square, Landing page URL If you have a … Continued
How to book a Medium Rectangle

How to book a Medium Rectangle

To book a Medium Rectangle follow these steps: Navigate to the Details tab Chose the flight type 1:1 Medium Rectangle 300×250   Add the landing page in the first square If you have a third party tracking Summit will automatically replace … Continued
How to book a Medium Rectangle Swipe

How to book a Medium Rectangle Swipe

  Follow these steps to book aMedium Rectangle swipe: Navigate to the Details tab Choose the Flight type 1:1 Medium Rectangle Swipe (300×250)   Add the landing page in the first square, Landing page URL If you have a third … Continued
Language targeting

Language targeting

Target users based on the device language setting, e.g. users with their phone language set to Italian might be more receptive to a an ad in Italian, even though they live in the UK. Booking Language targeting: Navigate to the … Continued