Summit – Advertiser | Widespace Information Center

Lookalike Audience

With Lookalike Audience, you have the possibility to expand your targeted campaign, it’s developed to identify ad interest twins similar to your main target group. Create your campaign with two flights and then select the flight you want to use in the … Continued

Language targeting

Target users based on the device language setting, e.g. users with their phone language set to Italian might be more receptive to a an ad in Italian, even though they live in the UK. Booking Language targeting: Navigate to the … Continued

Connection type targeting

Target based on WiFi or Mobile Data and direct your impressions towards Wifi, 4g etc. Booking Connection type targeting: Navigate to the targeting tab and then choose “Connection type”. Click on the custom button and then choose the Connection … Continued

Conversion Tags in Summit

Conversion tags are used to track users that visit and perform an action, on the advertiser’s landing page after being exposed to an ad. Booking Conversion Tags 1. Go to the tab Tools and click Conversions Tags from the drop-down … Continued

Vertical targeting

All inventory available through Widespace is segmented into IAB Categories. Contextual targeting allows you to target sites and apps within a specific media segment, such as Female, News or Travel. You can chose to run on a single vertical, combine … Continued

Retargeting

Target (or exclude) users who have seen/clicked/interacted with a previous flight in the Widespace network. Retargeting can be implemented on all ad events (i.e. video start/end, calendar click, swipe, etc). With retargeting you have the possibility to retarget on impressions, … Continued

How to book a Takeover Split Video

Follow these steps to book a Takeover Split Video: Navigate to the Details tab Choose the Flight type Takeover Split Video Add the landing page in the first square, Landing page URL If you have a third party … Continued

How to book a StreamView

Follow these steps to book a StreamView video: Navigate to the Details tab Choose the Flight type Medium Rectangle StreamView(6:5), Panorama XL StreamView (16:9) or Takeover StreamView (1:1) depending on the format of the video. Add the landing page … Continued

How to book an Interstitial

Follow these steps to book an Interstitial: Navigate to the Details tab Choose the Flight type Interstitial Add the landing page URL in the first square that is called Landing page URL If you have a third party … Continued

Geographical targeting