Vertical targeting

Vertical targeting

What is vertical targeting?   By default, Widespace recommends to run on the entire network to maximize the potential of its recommender system and brand algorithm. However, you can select vertical targeting to run your flight on specific verticals (at … Continued
Retargeting

Retargeting

With retargeting you have the possibility to retarget on impressions, clicks, and interactions from previous and/or running campaigns. The Retargeting feature can be used to follow up on users. Retargeting by click: the feature will build a pool of users who … Continued
How to book a Takeover Split Video

How to book a Takeover Split Video

  Follow these steps to book a Takeover Split Video: Navigate to the Details tab Choose the Flight type Takeover Split Video   Add the landing page in the first square, Landing page URL If you have a third party … Continued
How to book a StreamView

How to book a StreamView

Follow these steps to book a StreamView video: Navigate to the Details tab Choose the Flight type Medium Rectangle StreamView(6:5), Panorama XL StreamView (16:9) or Takeover StreamView (1:1) depending on the format of the video.   Add the landing page … Continued
How to book an Interstitial

How to book an Interstitial

  Follow these steps to book an Interstitial: Navigate to the Details tab Choose the Flight type Interstitial   Add the landing page URL in the first square that is called Landing page URL If you have a third party … Continued
Operating systems targeting

Operating systems targeting

In Operating systems targeting you can choose to target iOS, Android, and Windows. It is also possible to target specific versions of the operating systems Navigate to targeting in the menu on your left Click on the arrow to open … Continued
App type targeting

App type targeting

App Type targeting provides an option to direct the impressions towards mobile web or mobile app. Follow these steps to book App type targeting: Click on the targeting and then the bar “App type”     Click on the custom … Continued
Operator targeting

Operator targeting

An Operator targeting means that you are able to exclude telephone operators that you don’t want to target. If you, for instance, are running a campaign for an operator, you could choose to exclude that operator as these users are … Continued
Time targeting

Time targeting

The time targeting will make your flights run on specific days or hours within the flight running period. This targeting will overwrite your running time. Here you can select the specific date and time on which you would like to … Continued