Ad formats

Material Specifications – Usage and distribution

The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign.

All creative content and formats must follow IAB’s Ad Standards and Creative Guideline.
For more information, please read about it here.

Campaign management
traffic@widespace.com

Swipe

An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically. Engages through easy interaction A great story telling format A classic … Continued

Underlay

A product that evokes curiosity. Underlay is in the size of an Interstitial but placed under the content itself. A window with the size of a Panorama XL allow the users to see parts of the banner when they scroll … Continued

Calendar

An ad solution where the device calendar feature is used in a smart way for a personal experience. A clickable ad that easily allows the advertiser to add a calendar event with a reminder in the user’s device. Integrates with the users’ built-in … Continued

Wallet

This is a built-in iPhone coupon application. An optional ad format can lead to a coupon ad that will be downloaded to the user’s iPhone. A notification can be displayed when the user is close to a specific location (if … Continued

Flipbook

The perfect feature for a campaign with the purpose to show the special price for the week. It’s a mix of old fashion direct marketing and mobile advertising. It starts from a static banner and opens up in full screen. … Continued

Scratch

An ad where the user can scratch to reveal another banner. Creates engagement and awareness by letting the user interact with the ad. An animated scratch symbol, that fades out after the first interaction, is added automatically. Capture user’s interest … Continued

VAST

The VAST video begins to play when 50% or more of the ad is viewable. The video will begin playing with muted sound and within the dimensions of the ad itself. If the user scrolls further down the page (or … Continued

Wallet

Store Locator

The most efficient format to foot traffic to point of sale. The feature displays a map with the route to the nearest store when the user taps the ad. Loved by retail advertisers and is a strong solution if a … Continued

Calendar