Ad formats

Material Specifications – Usage and distribution

The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign.

All creative content and formats must follow IAB’s Ad Standards and Creative Guideline.
For more information, please read about it here.

Campaign management
traffic@widespace.com

Compare Slider

Compare Slider

An ad where the user can slide the initial banner to reveal another one. Creates engagement and awareness by letting the user interact with the ad. Ideal for “before and after” ads or other comparisons. A swipe symbol, that fades out … Continued
Medium Rectangle

Medium Rectangle

A classic ad type for driving traffic to your landing page and allows you to build reach and frequency in an efficient way. It occupies a big part of the screen, yet considered unobtrusive by users while also being integrated … Continued
Scratch

Scratch

An ad where the user can scratch to reveal another banner. Creates engagement and awareness by letting the user interact with the ad. An animated scratch symbol, that fades out after the first interaction, is added automatically.   Capture user’s interest   … Continued
VAST

VAST

The VAST video begins to play when 50% or more of the ad is viewable. The video will begin playing with muted sound and within the dimensions of the ad itself. If the user scrolls further down the page (or … Continued
Underlay

Underlay

A product that evokes curiosity. Underlay is in the size of an Interstitial but placed under the content itself. A window with the size of a Takeover or Panorama XL allow the users to see parts of the banner when … Continued
360 Video

360 Video

Our most interactive video product, allowing users to look around 360° in the video using gyro and touch input. The video is started by a click on the start banner and linked to an in-line video with a possibility to … Continued
StreamView – Vertical

StreamView – Vertical

Vertical Streamview is combining Interstitial and the highly impactful video format StreamView in a user-friendly solution where the ad is fully integrated into the content. It captures user attention and retain their focus with this storytelling format. Vertical Streamview begins … Continued
StreamView – Split *

StreamView – Split *

This is a native video solution designed to deliver rich mobile experiences and drive brand advertising effects. With the combination of our high impactful Streamview and a 2:1 banner we combine a storytelling format with proven effect on brand metrics with … Continued
Flipbook

Flipbook

The perfect feature for a campaign with the purpose to show the special price for the week. It’s a mix of old fashion direct marketing and mobile advertising. It starts from a Leaderboard, Square or Half Screen and opens up … Continued
Video Interstitial Split

Video Interstitial Split

Our largest format with an integrated video for maximum impact. The initial Video Interstitial Split ad space is divided into dynamically animated images and a static image that is clickable. Upon clicking on the video feature, it will run full screen – either portrait or … Continued