Ad formats

Material Specifications – Usage and distribution

The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign.

All creative content and formats must follow IAB’s Ad Standards and Creative Guideline.
For more information, please read about it here.

Campaign management
traffic@widespace.com

Stories

Stories

Stories make full use of the mobile screen, offering advertisers a beautiful, distraction-less canvas. Stories expands to full-screen when the user interacts with the start banner/video in the feed. Choose between a click-to-play or swipe symbol to expand to Stories. … Continued
Stories

Stories

Stories make full use of the mobile screen, offering advertisers a beautiful, distraction-less canvas. Stories expands to full-screen when the user interacts with the start banner/video in the feed. Choose between a click-to-play or swipe symbol to expand to Stories. … Continued
Stories

Stories

Stories make full use of the mobile screen, offering advertisers a beautiful, distraction-less canvas. Stories expands to full-screen when the user interacts with the start banner/video in the feed. Choose between a click-to-play or swipe symbol to expand to Stories. … Continued
Stories

Stories

Stories make full use of the mobile screen, offering advertisers a beautiful, distraction-less canvas. Stories expands to full-screen when the user interacts with the start banner/video in the feed. Choose between a click-to-play or swipe symbol to expand to Stories. … Continued
Split Product Feed

Split Product Feed

The product feed experience includes a cover image or video followed by 3 small images with the possibility to swipe in another 17 images in-view. When someone clicks on the products, they’ll land on the advertisers website.    Use a … Continued
Split Product Feed

Split Product Feed

The product feed experience includes a cover image or video followed by 3 small images with the possibility to swipe in another 17 images in-view. When someone clicks on the products, they’ll land on the advertisers website.    Use a … Continued
Split Product Feed

Split Product Feed

The product feed experience includes a cover image or video followed by 3 small images with the possibility to swipe in another 17 images in-view. When someone clicks on the products, they’ll land on the advertisers website.    Use a … Continued
Split Product Feed

Split Product Feed

The product feed experience includes a cover image or video followed by 3 small images with the possibility to swipe in another 17 images in-view. When someone clicks on the products, they’ll land on the advertisers website.    Use a … Continued
Desktop

Desktop

Material Specifications – Usage and distribution The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how … Continued
Video

Video

A video banner is the perfect storytelling format. Contains a clickable start banner that starts the video. End banner shows after completed video and links to an URL of choice. Optionally have an animated start banner that fade between 3 … Continued