Ad formats

Material Specifications – Usage and distribution

The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign.

All creative content and formats must follow IAB’s Ad Standards and Creative Guideline.
For more information, please read about it here.

Campaign management
traffic@widespace.com

Interscroller

Interscroller

A user-friendly Interstitial that evokes curiosity. The Interscroller can be a full-screen image or video and is placed under the content itself. An MREC sized window allows the users to see parts of the banner/video when they scroll the site … Continued
Store Locator

Store Locator

The most efficient format to foot traffic to point of sale. The feature displays a map with the route to the nearest store when the user interacts with the start banner. Loved by retail advertisers and is a strong solution … Continued
Scratch

Scratch

An ad where the user can scratch to reveal another banner. Creates engagement and awareness by letting the user interact with the ad. An animated scratch symbol, that fades out after the first interaction, is added automatically.   Capture user’s interest   … Continued
Flipbook

Flipbook

The perfect feature for a campaign with the purpose to show the special price for the week. It’s a mix of old fashion direct marketing and mobile advertising. It starts from a static banner and opens up in full screen. … Continued
Compare Slider

Compare Slider

An ad where the user can slide the initial banner to reveal another one. Creates engagement and awareness by letting the user interact with the ad. Ideal for “before and after” ads or other comparisons. A swipe symbol, that fades out … Continued
Calendar

Calendar

An ad solution where the device calendar feature is used in a smart way for a personal experience. A clickable ad that easily allows the advertiser to add a calendar event with a reminder in the user’s device.   Integrates with the users’ built-in … Continued
Split Product Feed

Split Product Feed

The product feed experience includes a cover image or video followed by 3 small images with the possibility to swipe in another 17 images in-view. When someone clicks on the products, they’ll land on the advertisers website.    Use a … Continued
Split Video

Split Video

A rich media format that maximises user attention and video views. The initial ad space is divided into a video start- and a clickthrough-banner. A clickable end banner is shown in the whole ad space once the video stops playing, … Continued
StreamView – Split *

StreamView – Split *

This is a native video solution designed to deliver rich mobile experiences and drive brand advertising effects. With the combination of our high impactful Streamview and a static  banner we combine a storytelling format with proven effect on brand metrics … Continued