Ad formats

Material Specifications – Usage and distribution

The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign.

All creative content and formats must follow IAB’s Ad Standards and Creative Guideline.
For more information, please read about it here.

Campaign management
traffic@widespace.com

Desktop

Desktop

Material Specifications – Usage and distribution The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how … Continued
Video

Video

A video banner is the perfect storytelling format. Contains a clickable start banner that starts the video. End banner shows after completed video and links to an URL of choice. Optionally have an animated start banner that fade between 3 … Continued
Video

Video

A video banner is the perfect storytelling format. Contains a clickable start banner that starts the video. End banner shows after completed video and links to an URL of choice. Optionally have an animated start banner that fade between 3 … Continued
Video

Video

A video banner is the perfect storytelling format. Contains a clickable start banner that starts the video. End banner shows after completed video and links to an URL of choice. Optionally have an animated start banner that fade between 3 … Continued
Video

Video

A video banner is the perfect storytelling format. Contains a clickable start banner that starts the video. End banner shows after completed video and links to an URL of choice. Optionally have an animated start banner that fade between 3 … Continued
Swipe

Swipe

An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically.   Engages through easy interaction   A great story telling format   A classic … Continued
Swipe

Swipe

An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically.   Engages through easy interaction   A great story telling format   A classic … Continued
Swipe

Swipe

An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically.   Engages through easy interaction   A great story telling format   A classic … Continued
Swipe

Swipe

An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically.   Engages through easy interaction   A great story telling format   A classic … Continued
Split Video

Split Video

A rich media format that maximises user attention and video views. The initial ad space is divided into a video start- and a clickthrough-banner. A clickable end banner is shown in the whole ad space once the video stops playing, … Continued