Ad formats

Material Specifications – Usage and distribution

The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent – the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign.

All creative content and formats must follow IAB’s Ad Standards and Creative Guideline.
For more information, please read about it here.

Campaign management
traffic@widespace.com

Compare Slider

An ad where the user can slide the initial banner to reveal another one. Creates engagement and awareness by letting the user interact with the ad. Ideal for “before and after” ads or other comparisons. A swipe symbol, that fades out … Continued

Scratch

An ad where the user can scratch to reveal another banner. Creates engagement and awareness by letting the user interact with the ad. An animated scratch symbol, that fades out after the first interaction, is added automatically. Capture user’s interest … Continued

Swipe

An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically. Engages through easy interaction A great story telling format A classic … Continued

VAST

The VAST video begins to play when 50% or more of the ad is viewable. The video will begin playing with muted sound and within the dimensions of the ad itself. If the user scrolls further down the page (or … Continued

Store Locator

The most efficient format to foot traffic to point of sale. The feature displays a map with the route to the nearest store when the user interacts with the start banner. Loved by retail advertisers and is a strong solution … Continued

StreamView

This is a native video solution designed to deliver rich mobile experiences and drive brand advertising effects. StreamView begins to play when 50% or more of the ad is viewable. The video will begin playing muted, and within the dimensions … Continued

Calendar

An ad solution where the device calendar feature is used in a smart way for a personal experience. A clickable ad that easily allows the advertiser to add a calendar event with a reminder in the user’s device. Integrates with the users’ built-in … Continued

4:5 Vertical

The standard size on social media and the perfect format when you want to combine social media and display advertising. It occupies a big part of the screen, yet considered unobtrusive by users while also being integrated within the content. … Continued

StreamView – Split *

This is a native video solution designed to deliver rich mobile experiences and drive brand advertising effects. With the combination of our high impactful Streamview and a static banner we combine a storytelling format with proven effect on brand metrics … Continued

Swipe