Conversion Tags in Summit
A Conversion Tags is a tag designed for advertisers to be able to do a different type of retargeting on their campaigns running through Widespace network. For instance, you can collect data to find twins, retarget audience, track conversion and categorize the traffic on your site.
Follow these steps to generate the tag:
1. Go to the tab Tools and click Conversions Tags from the drop-down menu.
2. Click on Create Tag.
3. Give the tag a relevant name and click on Create Conversion Tag. You can choose 3 types of Conversions Tags 1)Visit, corresponds for example to a user visiting the landing page 2)Lead, corresponds for example to a user going through a step in a sign-up/buying process 3)Order, corresponds to a user finalizing the sign-up/buying process. You have a fourth choice where you can have any other kind of purpose on your tag.
To get the script, you go to Tools and then Conversions Tags. Click on the button Get Script.
How to implement the Advertiser Tags
Send the Advertiser Tags to the webmaster that will implement them on the landing page. Add the tag to the section that you want to follow the user.
For questions and support check the Conversion Tags Integration documentation or contact firstname.lastname@example.org
When running campaigns where you would like to target this specific Advertiser Tag, you do it in the Targeting tab inside the flight.