Video Takeover Split

A rich media format that maximises user attention and video views. The initial Takeover ad space is divided into an animated start banner (3 second loop from the video) and a static image that is clickable.

A clickable end banner is shown in the whole Takeover ad space once the video stops playing, leading to an URL of choice.

  Combine a short and focused message with a storytelling format
  Designed to increase user interaction
  One of our most commonly used formats





Aspect ratio: 16:9 or 2:1. Minimum W600px
Max file size: 10MB
Duration: 5-30 seconds (max 120 seconds)
File formats: MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz


Dimensions: W600xH300px for the static start banner and dynamically animated image.
W600xH600px for the end banner. The dynamically animated banner (W600xH300) is produced by Widespace from the video file.
Max file size: 65kB (per banner)
File formats: JPG, PNG, GIF

  Third-Party Script Tags

This format can not be delivered as a third-party script tag, see also section “Delivery”.


Widespace always tracks clicks and impressions. Third-party tracking can also be implemented:

  • 1 impression tracker
  • 3 click trackers (click to play, click on static banner part and click to landing page from end banner)

Must support HTTPS.

  Lead Time

3 working days prior to campaign start, provided that all material is delivered according to the specifications in this document.


  • 1 video (for file sizes greater than 10MB please provide a download link)
  • 1 image for the static start banner
  • 1 image for the end banner
  • 1 target URL

The animated start banner is produced by Widespace from the video file.

Send all material to

Was this article helpful to you?

L:0 | D:1