VAST
The VAST video begins to play when 50% or more of the ad is viewable. The video will begin playing with muted sound and within the dimensions of the ad itself. If the user scrolls further down the page (or back up), and the video is no longer 50% viewable, then the video will pause. The video will resume again when it is more than 50% viewable. Control panels are available at all times which allow the user to turn on the sound, pause the video or click to full screen. If interacting with the video, the user will be redirected to the landing page.
Instantly captures users attention
A great story telling format without any interactions needed
Optimize view time
Proven to drive maximized brand uplift
Video
Aspect ratio: 16:9 or 2:1. Minimum W600px
Max file size: max 1MB per 5 seconds
Duration: 5-30 seconds (max 120 seconds)
File formats: MP4 H.264 codec and audio in AAC-LC up to 48kHz
Image (optional end banner)
Dimensions: W600xH300px
Max file size: 65kB (per banner)
File formats: JPG, PNG, GIF
Lead Time
3 working days prior to campaign start, provided that all material is delivered according to the specifications in this document.
Tracking
Widespace always tracks impressions, and if an end banner is delivered also clicks. If an end banner is delivered, third-party tracking can also be implemented for that:
- 1 click tracker
Must support HTTPS.
Delivery
- 1 VAST-tag (if providing a VPAID-tag, make sure that the sound of the video is either muted or equal to player’s sound setting)
- 1 optional image for end banner (same aspect ratio as video) with 1 target URL
Send all material to traffic@widespace.com
Supported environments
App
- iOS SDK v4.4 and up
- Android SDK v4.7.1 and up
Mobile Web
- iOS from 10 and up (any browser)
- Android Chrome Browser (at least version 55)
