Split Video

A rich media format that maximises user attention and video views. The initial ad space is divided into a video start- and a clickthrough-banner.

A clickable end banner is shown in the whole ad space once the video stops playing, leading to an URL of choice.

  Combine a short and focused message with a storytelling format
  Designed to increase user interaction
  One of our most commonly used formats


Aspect ratio: 12:5, minimum W600xH250px
Max file size: 10MB
Duration: 5-30 seconds (max 120 seconds)
File formats: MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz


Start- and Clickthrough-banner: W600xH600-950px
End banner: W600xH1200px
Max file size: 65kB (per banner), 200kB if an animated GIF is used
File formats: JPG, PNG, GIF

  Third-Party Script Tags

This format can not be delivered as a third-party script tag, see also section “Delivery”.


Widespace always tracks clicks and impressions. Third-party tracking can also be implemented:

  • 1 impression tracker
  • 3 click trackers (click to play, click on clickthrough-banner and click to landing page from end banner)

Must support HTTPS.

  Lead Time

3 working days prior to campaign start, provided that all material is delivered according to the specifications in this document.


  • 1 video (for file sizes greater than 10MB please provide a download link)
  • 1 image for the start banner
  • 1 image for the clickthrough banner
  • 1 image for the end banner
  • 1 target URL

Send all material to traffic@widespace.com

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