Campaign Site

A campaign site is an extended version of an ad. This is useful if you can’t fit all necessary information in the ad format. It can contain images, text, links to social media, video, a storelocator and a click to call button.

Please see section “Features” for a more detailed information regarding the different features.

A campaign site is not a mobile version of your original website. It’s merely a micro site related to a specific Widespace campaign.

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  Features

Buttons
A campaign site is usually divided into sections that expands when clicked on a button. Widespace tracks the clicks on these buttons.

Images
Please deliver high resolution images, at least 640 pixels wide if possible. All image file types are supported but may be converted by Widespace. When necessary please include PSD. Images can be added on their own or in a slideshow. For animations we recommend GIF images, please note that flash animations are not supported on smartphones.

Storelocator
Provide a spreadsheet (max 1000 rows) with the columns: name, street address*city*, latitude*, longitude*, phone number and landing page-URL.
* Mandatory

Video
Video files are to be delivered in MP4 format with the H.264 codec, audio in AAC-LC up to 48kHz. Maximum weight 10mb, resolution up to 640x480px and the recommended maximum length is 30s. Youtube videos can be embedded on a campaign site.


  Lead Time

10 working days prior to campaign start, provided that all material is delivered according to the specifications in this document.

  Delivery

  • Brief / Manuscript / Manual *
  • Logotype or header image *
  • Copy / Text *
  • Other images
  • Video
  • Custom fonts
  • Storelocator list (see section “Features”)

* Mandatory

Final assets including a brief for standard campaign sites must be delivered no later than 10 working days before the campaign start to traffic@widespace.com, for custom solutions please contact traffic@widespace.com for an estimate.

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