Viewability is a prerequisite for all types of brand engagement, and Summit now allows you to book campaigns with Viewability Guarantee (using the MRC/IAB Viewability definition of 50%, 1 second). Summit also tracks and reports viewability rate on all campaigns.
In addition to our Viewability Guarantee, we also offer an Inscreen Guarantee. When you book campaigns with Inscreen Guarantee, you will only pay for ads that have been shown in-view, but with no additional requirements on pixel or time.
To book a campaign with Inscreen Guarantee or Viewability Guarantee, choose the preferred business model on ad flight level.